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Introduction about the Marketing Executive : Marketing executives aim to maximize profits through developing sales strategies that match customer requirements and promoting products, services or ideas.Marketing executives work closely with other employees such as advertising, market research, production, sales and distribution staff. They are responsible for : analyzing and investigating price, demand and competition, devising and presenting ideas and strategies, promotional activities compiling and distributing financial and statistical information, writing reports,organizing events and product exhibitions, monitoring performance, managing campaigns on social media. Opportunities for promotion are excellent – normally into senior marketing roles or related employment areas. Qualifications and training required : Typically marketing opportunities are open to graduates from any degree discipline. However, some employers may prefer graduates with a degree or postgraduate qualification in a relevant subject such as marketing, business or statistics. Some jobs, particularly those in industrial marketing, require a scientific or technical background.
Questions being asked in the interview :
1. What is marketing?
Ans.Marketing can be referred to as a form of communication with your customers, with the help of marketing tools such as advertising, promotion, publicity, design aspects related to the look of the product etc. All these are aimed at getting the target audience (customer) to first get interested in your product or service and then ultimately buy them.
2. Explain its core concepts.
Ans.Needs ,wants and demands are the core concepts of marketing. These are basically inter related to each other which means needs which could be individualistic, social or physical arise due to a state of deprivation and have to be fulfilled for a basic human survival. Some human needs shaped by cultural and individual experiences and lifestyles take the form of wants. Ultimately demands are those sets of wants which are backed by the power to buy and could be related to many needs & wants. Other related concepts of marketing may include the Marketplace with exchange and the actual transaction as its base.
4. What are the components of Macro environment?
Ans.Macro environment is basically referred to the area of external business operations of a particular organization. The components of a macro environment have to be well analyzed before planning the course of marketing programmes as it affects the very performance of a product or an organization. All the factors affecting the performance of a firm in the macro environment are referred to as the components which could be economic, demographic, technological, natural, social ,cultural, legal and political.
Tell me about your dream job ?
Stay away from a specific job. You cannot win. If you say the job you are contending for is it, you strain credibility. If you say another job is it, you plant the suspicion that you will be dissatisfied with this position if hired. The best is to stay genetic and say something like: A job where I love the work, like the people, can contribute and cannot wait to get to work.
How long would you expect to work for us if hired?
Specifics here are not good. Something like this should work I would like it to be a long time. Or As long as we both feel I am doing a good job.
Why do you want to work for this organization?
This may take some thought and certainly, should be based on the research you have done on the organization. Sincerity is extremely important here and will easily be sensed. Relate it to your long-term career goals.
What is your Expected Salary?
A loaded question. A nasty little game that you will probably lose if you answer first. So, do not answer it. Instead, say something like, That is a tough question. Can you tell me the range for this position In most cases, the interviewer, taken off guard, will tell you. If not, say that it can depend on the details of the job. Then give a wide range.
What experience do you have in this field?
Speak about specifics that relate to the position you are applying for. If you do not have specific experience, get as close as you can.